FORT MYERS, FL–(Marketwire – Jul 27, 2011) – Yippy, Inc. (PINKSHEETS: YIPI) (www.yippy.com), providers of the world’s fastest, family friendly educational search engine and web portal, reports that it has entered into a strategic partnership with HighBeam Research and Encyclopedia.com, part of Cengage Learning, a leading global provider of innovative teaching, learning and research solutions. Initial focus of the arrangement will be on exposure of HighBeam Research and Encyclopedia.com content on Yippy.com as well as revenue sharing opportunities between the two companies.
Partnership terms include:
Yippy, Inc. will provide prominent exposure for HighBeam Research on Yippy.com. HighBeam Research will provide Yippy users full-text content access to HighBeam Research results.
Yippy will display Encyclopedia.com results with top reference placement above Wikipedia.com should semantic term(s) permit for K12 products.
This arrangement applies across Yippy’s desktop, tablet and the new mobile application.
Both parties have agreed to a revenue sharing approach that will be mutually beneficial.
“Students and instructors have a unique need to access credible, reliable, citable information. Encyclopedia.com and HighBeam Research provide just that. Partnering with Yippy opens up a unique opportunity to put these valuable tools in front of this audience. We will look closely at other ways to utilize Yippy as we develop this partnership,” said John Barnes, Executive Vice President, Cengage Learning.
“We are excited about this partnership with HighBeam Research and Encyclopedia.com,” said Marc Bigelow, Chief Executive Officer, Yippy, Inc. “Cengage Learning is a leader in all educational markets they serve, and through partnerships with their sites we look forward to more opportunities with them down the road,” Bigelow concluded.
About Yippy, Inc.
Based in Fort Myers, Florida, Yippy, Inc. (www.yippy.com) is a new economy technology company that develops technologies and application services environments for both consumer and commercial market segments.
About Cengage Learning, HighBeam Research and Encyclopedia.com
Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. HighBeam Research is an online research tool built for researchers, individuals, students, academics, and small business professionals that provides immediate access to credible, published information sources. With more than 6,500 publications including newspapers, journals, magazines, transcripts, and wide-ranging reference titles, the HighBeam Research archives contain more than 80 million credible documents and articles dating back over 25 years and are updated daily. Encyclopedia.com is the Internet’s premier collection of online encyclopedias. Encyclopedia.com provides reference entries from credible, published sources including nearly 200,000 reference entries and 50,000 topic summaries from citable sources. For more information, visit http://www.cengage.com, http://www.highbeam.com orhttp://www.encyclopedia.com.
Contact: John Routhier | Investor Relations | Yippy, Inc. | 1-877-YIPPY01