FORT MYERS, Fla., May 26, 2016 /PRNewswire/ — Yippy, Inc. (YIPI) (“Yippy” or the “Company”) has agreed in principle to acquire Michael Cizmar & Associates Ltd. (“MC+A”), a charter Google for Work Partner and winner of Google’s 2014 Innovation Partner of the Year Award. Upon completion of the acquisition, MC+A founder Michael Cizmar will join Yippy as a member of its senior management team. Yippy anticipates that the acquisition will be closed by mid-July 2016.

In February 2016, Google announced that it was sunsetting the Google Search Appliance (GSA), the leading product in the search appliance market. The potential result is a significant market dislocation, as thousands of organizations are facing a time-sensitive need to replace the Google Search Appliance. Yippy’s planned acquisition of MC+A will place the Company in an excellent position to capture a significant share of the search appliance market, which we estimate to be a $500 million market as of 2016. It is intended that Yippy will sell its EASE 360 Platform and Blue Flame appliance through MC+A, which will operate as a wholly-owned subsidiary of Yippy. In his new role Mr. Cizmar will have primary responsibility for expanding Yippy’s relationships with other GSA resellers.

“Yippy’s EASE 360 software stack offers a compelling solution for customers seeking a replacement for the Google Search Appliance,” said Mr. Cizmar. “Yippy’s Blue Flame appliance is not simply ‘on par’ with the Google Search Appliance, it is a dynamic reinvention of how enterprise search can be delivered with intelligence and analytics at a fraction of the cost.”

Richard Granville, Chief Executive Officer of Yippy, stated, “Google’s decision to focus its attention on cloud-based solutions has created an opportunity for Yippy to bridge the gap between appliance and cloud. The market for cloud-based platforms is still in its infancy and we believe the search appliance will remain a viable solution for the next decade. Our strategy is simple. We can offer existing Google Search Appliance customers and resellers a faster and cheaper search appliance, providing customers with the option ‘to cloud’ or ‘not to cloud’, or anything in the middle.”

About MC+A

MC+A is an award-winning enterprise search consulting firm with over a decade of experience deploying enterprise search solutions for organizations around the world. With offices in North and South America supporting hundreds of clients, MC+A’s technical innovation and industry knowledge provide organizations with real business process improvements and significant ROI. To learn more, visit

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