FORT MYERS, FL– – Yippy, Inc. (OTC PINK: YIPI) ( (“Yippy” or the “Company”), a unified search company known for its search clustering technology, “Big Data” consolidation and eDiscovery tools, announced today that Mr. John P. Macartney, age 50, was elected to the Company’s Board of Directors (the “Board”) by an unanimous Board vote to fill a vacancy.

Mr. Macartney is a respected technology executive with nearly 30 years of industry experience. He is currently the Chief Scientist of Cengage Learning, a leading provider of educational content, technology and services for higher education, K-12, professional and library markets worldwide. Throughout his career, John has worked with startups and large enterprises as a key problem solver with expertise in all search engine technologies, machine learning and data mining solutions, including entity extraction and categorization.

Between 1985 and 1999, Mr. Macartney held senior engineering positions for IBM/Lotus and Unisys, were he designed email integration applications and complex distributed systems. In 1999, Mr. Macartney joined Infonautics Inc., an Internet pioneer known for its Homework Helper online databases and, the first free online encyclopedia. In 2001, Infonautics was acquired by Tucows, the domain name registrar, and then sold to Patrick Spain, the founder and CEO of Hoover’s Inc. (a subsidiary of Dun & Bradstreet), in a roll-up rebranded “Highbeam Research.”

At Highbeam Research, Inc., John held various positions including Director of Technology, Chief Architect and Chief Scientist. He is responsible for the key designed components of the technology platform that lead to the sale of Highbeam Research to Cengage Learning in 2008. Mr. Macartney graduated from La Salle University with a B.A. in Computer Science.

“Yippy has been a partner of Highbeam since 2011, and I have watched Yippy’s technology assets grow substantially over that period,” stated Macartney. “The Yippy team has great depth and understanding of what I believe is the future of search. What excites me the most are the cognitive and predictive attributes of their EASE platform, as well as the unification of all business applications and data silos in an AD/LDAP controlled single sign on dashboard.

“I believe Yippy’s Enterprise Application Services Environment (EASE) platform has the potential to be extremely disruptive to the enterprise search market. Yippy is poised to deliver innovation, performance and value to customers far beyond those currently available in the marketplace.  We especially see a massive opportunity to gain market share as the Google Search Appliance replacementchoice of large enterprises”

“We are blessed to have John on our Board,” stated Richard Granville, Chairman and Chief Executive Officer, Yippy, Inc. “Both Errol Walsh, our Chief Operating Officer, and I have known John for years, and whenever we hit a complex road block mathematically, John is the wizard who gives us the answers. John has proven to be one of the best search-based software engineers in the industry. His guidance, business experience and industry contracts will be invaluable to the Company.”

John Macartney will be filling the board seat previously held by Morton “Mort” Fink, 82, who recently resigned from the Board without disagreement.