MARCO ISLAND, Fla.Dec. 14, 2017 — Yippy, Inc. (OTCMKTS: YIPI) (“Yippy” or the “Company”), an enterprise data unification company known for its leading search and insight driven Yippy EASE 360 platform, announced today that the Company has entered into an advisory agreement with Robert E. Aber to serve as an advisor to the Company’s Board of Directors.

Mr. Aber spent approximately thirty years with the Nasdaq Stock Market (“NASDAQ”) and the National Association of Securities Dealers (the predecessor regulatory organization to FINRA), serving in various roles including Executive Director and Senior Vice President of NASDAQ’s Corporate Client Group; Senior Vice President, Regulations and Controls Group; and Senior Vice President, General Counsel and Corporate Secretary (NASDAQ).

Mr. Aber also served as the General Counsel and Corporate Secretary at Skarven Enterprises, Inc., a software development company and subsidiary/predecessor entity to Kestrel Enterprises Inc. (collectively, “Kestrel”), which was acquired by Boeing in 2008.  Kestrel provides data acquisition, analytics, training and assessment for defense and intelligence for the United States Government and its armed forces.  Post-acquisition by Boeing, Mr. Aber served as Senior Vice President for Corporate Operations for Kestrel, retiring in 2013.

“After an exhausting review of all Yippy’s contracts and intellectual property claims, as well as multiple product demonstrations, I am convinced Yippy should be considered as the leading provider of data insight and unification with security capabilities far beyond that of the competition,” stated Robert “Bob” Aber.  Mr. Aber continued, “Yippy has an exceptional portfolio of assets that are proven and in production with many major organizations in diverse industries.  Yippy has untapped intelligence, regulatory and compliance capabilities that should prove revolutionary in terms of scope and cost control for clients.  My goal is to bring significant market awareness to Yippy and assist the executive team in managing this company’s bright future.”

Richard Granville, the Company’s Chief Executive Officer, commented, “Yippy’s EASE 360 platform for both appliance and cloud has been in development for the last four years.  During that period, we have solved some of the most challenging problems related to data acquisition, smart connectors, unification and of course document and field level security.  We believe we remain far ahead of the competition, evidenced by our customer base which includes various sectors including major financial institutions, telecommunications enterprises, government and law enforcement, global staffing, healthcare, universities and publishing companies.  Traditionally, small software companies are not afforded the opportunity to do business with such large organizations, but when you can do what others can’t, a new paradigm is created.  We believe Yippy is the new standard that all will be measured against.”